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A popular French nickname for an ordinary wine. This term was entered into the dictionary of the Académie Française in 1935, and it has three possible origins. The Greek word pino meaning to drink, a certain Jean Pinard from the 17th century, or indeed a derivative of pineau, a Burgundian grape variety. The word pinard was also used to describe a comforting companion for infantrymen in the trenches during the First World War.