The Conseil Interprofessionnel du Vin de Bordeaux (CIVB or Bordeaux Wine Council), founded in 1948, represents the three families of the Bordeaux wine industry: winegrowers, wine merchants and brokers.
As such, the CIVB has 3 missions:
- Marketing: develop the notoriety of Bordeaux wines in France and abroad through advertising campaigns, digital communications, public and press relations, and training
- Economic: acquiring data and improving knowledge relating to the production, the markets and the sale of Bordeaux wines throughout the world.
- Technical: improve the industry's understanding of various technical issues relating to the production and quality of Bordeaux wines and anticipate new environment – and health-related requirements.