Bordeaux Trade Tastings
News B2B
December 11, 2018

Bordeaux Trade Tastings

Regional Roadshow

In an effort to stimulate interest and engagement in Bordeaux, the Bordeaux Wine Council held a series of regional trade tastings in October and November in seven major markets (Boston, Chicago, Jersey City, New Haven, Dallas, Houston and Orlando). Between 12 -15 importers poured 50+ different wines at each event, representing an impressive array of styles, colors and appellations. In addition, the event was an opportunity for the Bordeaux Wine School to introduce its new educational app “OenoBordeaux” – a handy, on-the-go tool for the trade to learn about and stay up to date on all things Bordeaux. Free to download from the app store or Google.

New York City – Discover Bordeaux Tasting – October

In addition to the regional tastings, Bordeaux Wines and the Ecole du Vin hosted ‘Discover Bordeaux’ a tasting at City Winery. Twenty importers poured 90+ different wines. In addition expert educators and sommeliers hosted a number of educational stations including

  • Breaking down the blend – a blind tasting of varietal Bordeaux wines – showcasing 100% varietal wines – Merlot, Cabernet Sauvignon, Cabernet Franc, Malbec, Carménère, Petit Verdot, Sauvignon Blanc, Semillon and Sauvignon Gris.
  • Deep Dive into Dry White Bordeaux – showcasing the many different styles produced across the region

Bordeaux deep dive into San Diego

The week of Nov 12th though November 16th marked a key week for Bordeaux Wines in San Diego. The week kicked off with Somm’ Like It Bordeaux – an educational, networking blind tasting of 36 Bordeaux wines by 36 sommeliers. Next up was the annual SommCon conference, where Bordeaux Wines led two seminars – one an in-depth exploration of the dry whites and the second the ‘better bang for the buck’ – a blind tasting of esteemed châteaux second labels against Petits Châteaux wines. In addition Bordeaux hosted a walk around trade tasting in association with SommCon during the conference , integrating similar interactive educational stations to the October tasting in NYC.


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